Tuesday, August 31, 2010

Money Maker : Lee Willett : Dollar ReDe$ign 2010

"The characters on the bills represent a diverse array of Americans who made significant contributions to the development of our country. The background imagery draws from their work to tell a story about each of their lives. The bills are color coded so as to be easily identified and each denomination increases in both length and width to aid the visually impaired. Because of the diversity of our country, and because the dollar is often used internationally as a universal currency, I've included text stating the denomination on the left of each bill in languages for the world's largest economies. 
Beneath these languages are a series of stars which would be slightly raised and denote the denomination in braille. At the bottom of the bill to the right of the serial number is a 'verify this bill at BillTrust.gov.' The thinking here is that the government would use a website for people to be able to verify any currency. This might be done with some sort of scanner or camera phone. The site could also track dollar bills so that school kids could trace the route of any bill they receive, find out where it was printed and where it has been. An entire third-grade program would be set up which would connect kids throughout the country. Counterfeiting measures include special watermarks which would be seen in the area on the left, special tonal inks and microprinting of text. There are other measures we would want to take as well but I'm not at liberty to discuss those.

Lastly, in the lower left area of each bill is a small area which would be used as an ad space. With the state of the government's future finances, it's reasonable to consider allowing a small portion of the bill to be used for promotional purposes. The QR code as part of the promotional area could be placed in front of a camera phone or webcam to give the recipient the opportunity to visit the sponsor's site. Because of the desire to shrink federal payrolls, sales of the ad spaces would be outsourced to Google in a revenue-sharing agreement. Making money, instead of costing the government millions of dollars every year, could really make money."

Lee Willett is a graphic designer and web developer living in South Salem, New York. He is the owner of Studio 23, a graphic design and web development firm. 

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Posted via email from Dollar ReDe$ign Project

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