Saturday, September 4, 2010

Let Me Tell You a Story : Ani Ardzivian : Dollar ReDe$ign 2010

"In this redesign of the U.S. currency, I was inspired to tell the story of America through a visual & literal timeline of our achievements, exemplifying our triumphs for freedom - that which defines us as a nation - focusing on the following themes: environment, women's rights, civil rights and technological advancements. The bills are arranged as a timeline, starting with John Muir in 1892 with the five-dollar bill, and ending with Neil Armstrong in 1966 with the fifty-dollar bill. As a security feature, the back of each bill has a timeline of significant events in respect to the assigned theme, spanning all the way to 2010.

The currency can be held both vertically & horizontally, always making it easily accessible. I have modified the iconic green palette by giving each bill its own color scheme, for effortless bill identification. I promoted American typography by using typefaces designed by America's most prolific typeface designer, Morris Fuller Benton. To make counterfeiting difficult, all the images are vector based raster patterns and half tones. There is also a slight transparency on each side of the bills that can be noticed when held up to a light. To aid the visually impaired, there are Braille numbers all along the sides of each bill.

Ultimately, my goal is to continuously have our proud history and accomplishments at our fingertips, to consistently remind us that we live in a free and fair country, where what could have been a dream can now be reality."

Ani Ardzivian is a recent graduate from the Rhode Island School of Design. She is now a freelance graphic designer based in New York. To view more of her work please visit her website at

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These designs are NOT legal tender.
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Posted via email from Dollar ReDe$ign Project

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