Monday, September 6, 2010

Making Connections : Carlos Carrillo : Dollar ReDe$ign 2010

"My approach on the new Dollar was to make it difficult to counterfeit but to keep its roots within sight. I also wanted to create some excitement by reshaping the note slightly. In re-branding anything, I find that there must be a connection to the past but a look to the future at the same time. This is sometimes can be a hard line to walk. The connection to the past is in keeping the same important people representing the same denomination. The artwork on a lot of it has been updated but points to the past. The eagle, the unfinished pyramid, and the eye of providence are all examples of that. The look to the future is the integrated QR codes, new watermarks, updated portraits, and new shape of the Dollar bill."

Carlos Carrillo lives in Las Vegas, Nevada, and is the owner of Pandemic Brand: Worldwide Infectious Ideas. 
© Copyright 2010 The ‘Author’. All rights reserved.
These designs are NOT legal tender.
to learn how to submit your ideas.

Posted via email from Dollar ReDe$ign Project

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